In an interesting twist on viral promotion, Ashanti’s publicity team cooked up a mock news video. Apparently, the music video for Ashanti’s latest single, “The Way That I Love You,” has sparked a series of copycat crimes; check it out:
“…investigators have named one Commercial Hip Hop as the prime suspect.
Detective Kimble also hinted that there may be a tie between the recent attacks and the music video for Universal/Motown recording artist Ashanti’s hit single, “The Way That I Love You.”
The video tells the story of a woman who exacts revenge on her cheating boyfriend. Police fear the video may spark a string of murders by jealous lovers. Gruesome images of blood smeared walls were taken at the scene of a love crime, apparently inspired by the video. Calls placed to the music label were unreturned.”
According to Rolling Stone, the video has sparked some controversy and protest in Los Angeles for it’s “glorification of violence.” Funnily enough, Ashanti’s latest release has received little or no buzz until now. Regardless of whether or not it is in poor taste and judgment, Ashanti’s publicists knew how to grab people’s attention.